What happened when I wore rented clothes to fashion week

Emily Cronin, senior fashion editor,
Emily wears her rented Molly Goddard dress at London Fashion Week Credit: John Nguyen/JNVisuals

Compliments from strangers: is there a better kind? You would think I’m fishing for praise based on the number of passers-by who tell me, as I wait for colleagues outside a show venue during London Fashion Week, that my red Molly Goddard dress is “just gorgeous”. By the third time it happens, I begin to wonder if I should note it down and pass it on to its owner.

You see, the dress in question is but a guest star in my wardrobe. I rented it – and nearly everything else I wore to the recent round of London shows – from a like-minded, and -sized, stranger on a rental platform.

I turned to rentals to head off the last-minute panic-shopping that usually precedes fashion show season. “Just popping...

To continue reading this article

Start a 30-day free trial for unlimited access to Premium articles

  • Unlimited access to Premium articles 
  • Subscriber-only events and experiences
  • Cancel any time

Free for 30 days

then only £2 per week

Save 25% with an annual subscription

Just £75 per year


Register for free and access one Premium article per week

Only subscribers have unlimited access to Premium articles.
Register for free to continue reading this article
Or unlock all Premium articles.
Free for 30 days, then just £1 per week